About Us

We're a small business made and run by real humans. Not robots. It's sad we have to say this, but we design our goods without the use of any artificial intelligence. 

Most of us modern, new wave parents seem to agree on one thing: We want to make the world a better, healthier and more inclusive place for our children. We're making statement pieces for parents that can start conversations and change narratives. Plus, 10% of all profit made goes directly to the specified organization that aligns with the design's message. (We hope to be able to donate more than 10% once we're a bit bigger.)

By shopping at Apparent Apparel you can always trust you're making a responsible purchasing decision and supporting a small business that strives to bring out the best in parents, support female empowerment and do more to protect our children.

Our designs are printed on Comfort Colors apparel, known for their ethical and eco-friendly manufacturing processes. As well as their dedication to quality and of course, comfort.